A seasoned Amazon manager keeps watch on your account and, every Monday, hands you the two or three decisions worth making, already made. Not another dashboard to read. A person who does the thinking.
Not software. A person. The judgement of an Amazon expert, without the agency price tag.
Built by someone who's run Amazon for major brands across the US, EU & Australia
Every tool gives you more dashboards. None of them give you the answer. So the data piles up, the alerts get ignored, and the call that actually mattered gets made too late, or not at all.
An experienced Amazon manager turns your account's noise into a short list of calls worth making, and tells you what each one is worth.
Every Monday, the two or three moves worth making this week, already worked out and explained in plain English. Not a wall of charts. A short, human read you act on in minutes.
When a hero product starts slipping, we work out why (image, price, bullets or reviews) and tell you exactly what to change. The fix, not another metric to interpret.
Lose the Buy Box or cop a damaging review and you hear about it the same day, with the move to make, while there is still time to make it.
A heads-up before you run out, not the morning after, so you reorder in time and stop handing your rank to a stockout.
Every tool on the market hands you a dashboard and leaves the thinking to you. Kelpie does the thinking. A seasoned Amazon manager reads your week, joins the dots the tools leave scattered (a listing change here, an ad-spend creep there, the review that explains the dip), and writes you a short call sheet: what to do, and what it is worth.
Two minutes to read. In your inbox or Slack, every Monday. The judgement of someone who has run big Amazon accounts, for a fraction of the cost of one.
Authorise Kelpie through Amazon's official Selling Partner API, the same secure connection the big tools use. Takes a couple of minutes.
Read-only access. Your data stays yours.Behind the scenes we track your sales, traffic, pricing, Buy Box and stock. Then a real Amazon manager reads what actually matters, not just what moved.
Every Monday, a short call sheet lands in your inbox: the moves worth making, made for you. Plus a same-day heads-up the moment something needs you. No logging in. No chasing numbers.
Simple monthly plans. A one-time setup gets you connected. No lock-in.
Prices in AUD. No lock-in, cancel with 14 days' notice.
A kelpie is the Australian working dog, tireless and smart, happy to run the whole paddock on its own while you get on with everything else. That's exactly the idea: someone who does the watching and the thinking, so you can do the building.
Kelpie was built by someone who's spent years managing Amazon accounts for major brands across the US, EU and Australia, now packaged so independent sellers can have the same edge, without the agency price tag.
Kelpie connects through Amazon's official Selling Partner API using read-only access, the same secure, Amazon-sanctioned method established tools use. We only read the data needed to write your brief and spot what needs you. We never post, change or buy anything on your account, and we don't ask for your password.
We use your account data solely to produce your brief and recommendations. We don't sell it, we don't share it with third parties, and we store only what's needed to run the service, encrypted, with access limited to authorised people. You can ask us to delete your data whenever you stop using Kelpie.
No. There's nothing to install and no dashboard to learn. You authorise the connection once, then you get a short brief in your inbox or Slack, not another tool to log into.
Amazon Australia and the US to start, with other marketplaces available on the Multi-marketplace plan. If you sell across several regions or brands, get in touch and we'll tailor it.
Yes. Plans are month-to-month with no lock-in, cancel with 14 days' notice. The setup fee is a one-time charge to get you live.
Those are tools: they hand you dashboards and leave the analysis to you. Kelpie is a person. A seasoned Amazon manager does the analysis and hands you the decisions, so you spend minutes acting instead of hours digging. Plenty of sellers keep a tool and use Kelpie to actually act on it.
Yes. Your brief is read and sense-checked by an Amazon manager who has run accounts for major brands across the US, EU and Australia. On the Managed plan you also get a monthly call to talk strategy.
Book a free 15-minute call. I'll read your account live and show you the first few decisions I'd hand you.